MORTO DE FOMO
Halloween has gained traction in Brazil, especially among Gen Z. They’re not just after candy or scares — they want real experiences, shareable content, and moments that can’t be left out of the feed. That’s where the “Morto de FOMO” campaign comes in, with the goal of taking BK into a whole new territory: the major festivals where everything happens.
The creative concept was to break away from the typical visual clichés of Halloween campaigns. The idea was to create something eccentric, with a style inspired by the festival universe. We went for bold illustrations with striking lines and references to comic book aesthetics, bringing a unique and unexpected identity to the campaign assets.
This campaign was created as part of an academic project, with no commercial purpose.
AGENCY
ALT
CLIENT
BURGUER KING
