PT

Trabalhei em parceria com o time de Growth da XP, criando peças de mídia focadas em estratégias de topo de funil e testes A/B. O objetivo era extrair insights a partir dos testes e aplicá-los na evolução dos criativos, sempre buscando otimizar a performance. Desenvolvi LPs, anúncios para Meta, telas em motion e outros materiais. Além do time de Growth, também colaborei em frentes de branding, com destaque para projetos como Expert 2024 e NFL 2025.

EN

I worked in partnership with XP’s Growth team, creating media assets focused on top-of-funnel strategies and A/B testing. The goal was to extract insights from the tests and apply them to evolve the creatives, always aiming to optimize performance. I developed LPs, Meta Ads, motion screens, and other materials. Beyond the Growth team, I also collaborated on branding fronts, with highlights including Expert 2024 and NFL 2025.